MUJI as we like it

MUJI award 03

Straw Straw
The original meaning of the term "straw" was "wheat straw". Wall art
depicting people using straws of wheat to drink from have been
discovered from ancient Mesopotamian ruins. Straws of wheat are forms
created by nature; they are materials that return to the soil. There's
no waste in either the shape itself, or in its actual existence.



Stand-alone Trash Bag
A trash bag that easily stands up by itself. By taking advantage of the
triangular pack that originated in Sweden and has been used for years
for serving milk for school lunches in Japan, we were able to achieve a
sense of stability, while the tendency to worry about the actual
contents of the bag has been lessened. Can be put to good use when
camping, on a picnic, or with other outdoor activities.


Tachia Mat
Bed sheet for hot summer nights.



Grandpa's Nail Hook
(Standardized) everyday hook



Camelia Washing-Up Liquid
Residue "waste tea powder" from camellia oleifera abel



Second Skin
Zippable double-sided blanket



Precise Stapler
Always at the right angle
 

MUJI's message

    MUJI is not a brand. MUJI does not make products of individuality or fashion, nor does MUJI reflect the popularity of its name in its prices. MUJI creates products with a view toward global consumption of the future. This means that we do not create products that lure customers into believing that "this is best" or "I must have this." We would like our customers to feel the rational sense of satisfaction that comes not with "This is best," but with "this is enough.". "Best" becomes "enough".

    There are degrees of "enough," however. MUJI aims to raise the standard of "enough" to the greatest extent possible. "Best" contains a faint amount of egoism and disharmony, but in "enough" we sense restraint and compromise. On the other hand, "enough" might contain a sense of resignation and a slight amount of dissatisfaction. So by raising the bar of what denotes "enough," we cast away that resingation and slight dissatisfaction; we create a new dimension of "enough" to attain a clear and heart-felt "This is enough." That is MUJI's vision.